Thursday, August 26, 2010

Mayle Pop Up

As many of you likely now know, there will be a pop up shop and a shoe/boot line in collaboration with Sigerson Morrison this fall. I hope this is a harbinger of Jane returning to something like full time designing. I also hope Domahoka has the line so people can buy it from afar. I will be reporting the details as they come out and, of course, visiting the pop-up when my schedule permits to report on styles. As there will be a website and lookbook, we will all be able to see new Mayle again soon for the first time.

I imagine prices will be on the high side as this is a new and limited collection (and therefore higher production costs). I imagine it will be something like the pieces Jane has produced for Septieme Etage in Geneva, although probably around 30-50% cheaper. Still, I'm anticipating it may be $800-$1,200 for a dress (or even her old price points of $600-$900) so I won't be buying the whole line. Certainly, I'll have to parse the collection carefully to ensure I get the right items for my life, ones that complement my closet. Hopefully the shoes and boots will be in stores for longer than the dresses, given that they are a collaboration with S-M

Here's the email about her comeback--hopefully, Jane will return again soon, for longer than three weeks:

Hope everyone is well! I wanted to let everyone in on a little secret. Jane Mayle is making a comeback in the form of a pop-up shop in late September. It will last for about 3 weeks. Dresses, coats, tops, handbags, shoes, and boots. A full collection for Fall 2010! I have been happily assisting Jane on this project, and am excited to share the news with you. Along with this Mayle pop-up, Jane is also collaborating with Sigerson Morrison (uptown) with shoes/boots, and they will also be carrying select pieces from the line.

6 comments:

CC Taylor said...

Thanks for the good news...this made my day.

kadieanne said...

really exciting news! unfortunately at those prices I probably can't justify a trip to NYC from San Francisco just to shop, but I do hope I can get my hands on some really lovely items via the internets...

christina said...

Hopefully with this limited collection, she'll be able to restore the anticipation, mystery and allure her brand once had. Wasn't that her intention in the very beginning when she launched phare? I'm already distracted.

Although unorthodox, I wouldn't mind seeing her design/produce one collection per year. Her clothing is seasonless anyhow. I think it's really smart if she's trying to create a new niche in fashion. She'll be able to take the time to craft a beautiful collection with a focused point of view while maintaining exclusivity. Not to mention she won't get stressed out trying to knock out a collection every single season for an oversaturated market. Then she'll be able to slowly expand her company and create a lifestyle brand, which I believe she envisions for the long-term. I could easily see Mayle evolve into fashion,home,beauty and fragrance.

louise or valentine said...

BAAAAH
you need to let me know when this happens. b/c i need to prepare myself now.

Moya said...

Oh I will--I fully expect we'll be going together at least once.

Moya said...

I have a feeling she'll probably return annually, Christina, just as you say--and I wonder how the business will then develop. I hope that this isn't the last we'll see of her.