KK just posted that Refinery 29 announced Mayle would be doing another highly limited collection and staying open until April. Obviously, it's thrilling news for us obsessive fans. While I was making dinner yesterday, I thought about how there would be no new lookbooks to flick through, no more planning and strategizing about which items to buy and when to get them. Then, last night, I dreamed that there was another final Mayle collection and, on waking, I thought it would even be great if she even remade some of her greatest hits (resort 06 please!) the way she did with the sandals and boots this season.
Getting this news gives me hope--and makes me wonder if I'm psychic (joke), if dreams come true, and if odds can be overturned. All of which takes me back to the baby stuff and makes me hope that one can work out in the same way.
But I also had a few other thoughts. When I was in Mayle a couple of weeks ago--the first day of the fall 60% markdowns--I spoke to Elise and asked when in February they were closing. She said no date had been set and it would be at least the end of the month. Given the real estate market, I'm sure that tenants aren't lining up to rent a small space, even a beautiful one, in Nolita. I also noticed several other shuttered/for rent storefronts near Mayle. While Elizabeth Street is lovely, most of the other boutiques are pretty dismal and seem to have little foot traffic. Mayle, Steven Alan, possibly Lyell, the gross Tory Burch and the sneaker store seem the exceptions, along with the perenially crowded Cafe Habana. So, it's possible a month-by-month lease extension was offered.
Secondly, business has been great for them as the recession killed other stores/designers--no elaboration needed. While we all have likely spent more on Mayle--buying before final markdowns, getting items we loved but might have otherwise skipped--we're not spending elsewhere. Fall 07 was one of her most amazing collections and much more went on sale--and was drastically reduced. This year, items have flown off the shelves. Maybe the closing down notice was good for sales (I'm sure it was), but regardless, she's done well when nobody else could sell items even at 80% off. This must have factored into the decision to stay in business.
Third, this will likely be really limited as most of her stockists aren't even selling resort/holiday. As I discovered in the UK, her international distribution has already pretty much ceased--Harvey Nicks didn't carry any Mayle after resort/holiday 07. So I imagine most of these pieces will be solely for the boutique and maybe Barneys/Opening Ceremony LA.
I anticipate this means there won't be much in the way of reductions. But on the positive side, I think it could mean resort/holiday gets another discount as people decide whether to get the really new items or go for the resort/holiday pieces on 30% markdown.
This may, of course, mean no final sample sale to close up house, especially as stock is pretty low. I'd even imagine that the new collection may revisit older styles, older fabrics, unless this was planned months in advance.
It could also mean that the idea of leaving refreshed Jane Mayle's desire to stay in business. Maybe hearing/reading various laments caused her to reconsider. Certainly, the girls at the store seemed a little happier than one would expect for people losing their jobs in a recession.
A Friday Funny
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